Chicago Expo Recap – Thank you for racing with us!
For the first time this year, Chicago hosted the Sim Gaming Expo from September 5–7, with us onboard as Platinum sponsors. We connected with amazing sim racers, showed off our newest hardware, and learned a ton from your insights. Here’s the recap.
Published on: 25 September 2025
Speed Meets Community
As proud sponsors of the LAN racing event, it was a joy to see our setups pushed to the limit and to connect with so many of you in person. Powered by our P1X Pro rigs, dialed in, rock-solid, and built to take a beating, the stations ran all weekend without skipping a beat, letting drivers focus on lap times, not hardware.
From quick hot laps to full stints, the feedback was clear: the feel, rigidity, and adjustability hit the mark. Pair that with our upcoming DDX wheelbases on display, and the booth had that “next-gen” buzz we love. This is exactly the kind of energy that fuels Sim-Lab, engineering built for the grid, proven on the expo floor.
Insights from the expo power our next chapter: launching our own U.S. logistics hub to bring faster delivery and easier access to Sim-Lab gear across the States.
All Eyes on the DDX
The buzz at our booth centered on the upcoming DDX direct-drive wheelbases. We shared an early look and let folks turn laps, and the first impressions were all about smooth power, clear detail, and that planted feel you expect.
Our DDX series features an integrated power supply, an open-ecosystem design, USB + auxiliary data passthrough, and more. The result is a true next-generation direct-drive experience. Your questions, stress tests, and honest takes mean a lot. That energy is pushing us through the final stretch to launch, and we can’t wait to get DDX into your rigs.
Next Stop: Sim Racing Expo Dortmund!
Thank you to everyone who stopped by and shared your passion for sim racing. Meeting you made Chicago special!
We are already gearing up for Dortmund with more hands-on stations, community meetups, and fresh updates on upcoming gear. If you will be there, swing by, set a lap, and chat setups with the team. Want first dibs on news and launch details? Join the newsletter or follow our socials; updates are coming fast.